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Performance Marketing Specialist · Ex-Googler

Ankit Jalla

10+ years turning ad budgets into measurable business growth. 3,000+ accounts managed across Search, Display, Video, Shopping & Performance Max.

Google Ads Search Certified Google Analytics Certified Ex-Googler 3,000+ Accounts
WhatsApp Me Now! Call Me Now! LinkedIn
ankit.jalla@yahoo.com linkedin.com/in/ankitjalla-28504168 Noida, Uttar Pradesh, India

Proven at Scale

10+
Years in Performance
Marketing
3K+
Ad Accounts
Managed
₹6.5Cr
Managed for 1 Client (Single Year)
5+
Industries Served
Globally
"

I help brands turn clicks into customers — combining platform depth, data discipline, and creative strategy to make every ad earn its keep.

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Google Search✦ Performance Max✦ YouTube Ads✦ Demand Gen✦ Display Network✦ Google Shopping✦ GA4 Analytics✦ RLSA Audiences✦ Meta Ads✦ TikTok Ads✦ Google Search✦ Performance Max✦ YouTube Ads✦ Demand Gen✦ Display Network✦ Google Shopping✦ GA4 Analytics✦ RLSA Audiences✦ Meta Ads✦ TikTok Ads✦

Client Work

Case Studies

Four accounts. Four verticals. Every campaign managed end-to-end — strategy, structure, creative direction and continuous optimisation.

Want results like these for your brand?

I've driven measurable outcomes across EdTech, Healthcare, IT Services and Entertainment in India and abroad.

Get in Touch View LinkedIn →
EdTech — Finance Certifications

CPA, CMA, CFA & EA Course Provider

Full-funnel Google Ads architecture for India's finance certification market — TOFU for awareness, MOFU for consideration, BOFU for conversion. Demand Gen added for audience expansion via YouTube Shorts and custom placements. Structured with separate brand and non-brand campaigns and conversion-optimised bidding throughout.

📍 India
Jan – Apr 2026 · 100 days
EdTech Google Ads Dashboard — CPA CMA CFA India
Live Dashboard
₹11.2L
Total Ad Spend
100-day period
34,175
Clicks
1.23M impressions
1,730
Conversions
↑ Leads & sign-ups
₹648
Avg. Cost/Conv.
CPC ₹32.82

Campaign Types

Search TOFUSearch MOFUSearch BOFUDemand GenYouTube Shorts

Strategy

Full-Funnel SegmentationMaximize ConversionsCustom AudiencesBrand Split

Standout Results

CPA ₹388 on CMA MOFU15% CTR Demand Gen
IT Services — B2B Tech · Saudi Arabia

App, Software & AI Development Company

Bilingual (English + Arabic) search campaigns targeting enterprise buyers in the Kingdom of Saudi Arabia. Campaigns were structured separately by language to maximise quality score and conversion rate. Focused on high-intent keywords around app development, custom software and AI solutions.

📍 Saudi Arabia (KSA)
Feb – Apr 2026 · 100 days
IT Services Google Ads Dashboard — Saudi Arabia KSA
Live Dashboard
SAR 13.1K
Total Spend
Both campaigns combined
1,186
Clicks
13,043 impressions
215
Conversions
↑ 18.13% conv. rate
9.09%
Blended CTR
↑ 4× industry avg.

Campaign Types

Search (English)Search (Arabic)

Strategy

Bilingual StructureMaximize ConversionsB2B High-Intent

Standout Results

SAR 35.54 CPA (Arabic)19% Conv. Rate (AR)
Healthcare — Luxury Senior Care

Premium Old Age Home & Memory Care Home

India's most complex account in this portfolio — a flagship senior care brand with 100+ campaigns covering dementia, palliative, assisted living and memory care across Delhi NCR, Mumbai, Pune and NRI audiences (US/CA/UK). Managed continuously since 2020 with city-level segmentation, NRI targeting and full-funnel coverage across every campaign type.

📍 PAN India + NRI (US/CA/UK)
2020 – Present · Ongoing
Healthcare Elder Care Google Ads — India Annual Performance
Annual Performance
₹6.54Cr
Annual Ad Spend
↑ ₹2.27Cr vs prior year
4.61L
Annual Clicks
↑ 3.52L vs prior year
39,189
Conversions
↑ 32,816 vs prior year
4,797
Phone Call Leads
Direct call conversions

Campaign Types

Search (City-wise)Call-OnlyDisplayVideo/YouTubePerformance MaxDemand Gen

Strategy

City + Service SegmentsNRI AudiencesRLSA & RemarketingCompetitor Bidding

Standout Results

100+ Active Campaigns1.97M TrueView Views
Entertainment — Film Promotion

South Indian Movie Launch Campaigns

Multi-platform video and search campaigns to drive trailer views, audience buzz and event ticket bookings for South Indian film releases across India (Tamil & Malayalam) and the UAE. Campaigns were timed to spike around release dates, using YouTube Shorts, TrueView, Display and Search — each channel serving a distinct role in the marketing funnel.

📍 India + UAE
Sep – Dec 2025
Entertainment South Indian Film Google Ads — India UAE
Campaign Dashboard
₹7.4L
Total Ad Spend
Across all campaigns
2.45Cr
Impressions
Total reach delivered
51.2L
Video Views
TrueView + Shorts
20,794
Conversions
Avg. CPA ₹35.66

Campaign Types

YouTube ShortsTrueView for ViewsDisplaySearchPerformance Max

Strategy

Language-Targeted AudiencesIndia + UAE SplitTarget CPM Awareness

Standout Results

₹0.10 avg. CPV8.2M+ Engagements
₹6.5Cr+
Annual spend managed
for a single client
3K+
Total advertising accounts
managed over career
51L+
Video views driven for
entertainment client
39K+
Annual conversions for
healthcare client

What I Do

Core Expertise

Platform-deep knowledge across every Google Ads format, paired with the strategic thinking that drives real business outcomes.

🔍

Search & Shopping

Keyword strategy, match types, ad copy testing, RLSA, DSA and Shopping feed optimisation for lead gen and e-commerce.

⚡

Performance Max

Asset group architecture, audience signals and creative strategy across Search, YouTube, Display, Discover, Gmail and Maps.

🎬

Video & YouTube

TrueView, YouTube Shorts, Demand Gen, skippable & non-skippable formats — from brand awareness to direct response.

🎯

Audience Strategy

In-market, custom intent, affinity, remarketing, customer match and lookalike audiences — layered for maximum efficiency.

📊

Analytics & Tracking

GA4 setup, Google Tag Manager, conversion tracking, attribution modelling and cross-channel reporting dashboards.

📍

Local SEO & GMB

Google Business Profile optimisation, local campaigns, store visit tracking — for brands dominating their city or region.

Also Experienced In

Meta · TikTok · Snapchat · Cross-Platform Paid Media

I build multi-channel strategies that keep brands visible at every touchpoint — not just Google.

Discuss Your Strategy →

Career History

Experience

A decade of progressive roles — from inside Google to founding an agency to leading multi-client accounts today.

May 2025 – Present

Sr. Google Ads Specialist

Noida, India

Managing multiple client accounts across Healthcare, Real Estate, EdTech, Lead Generation and E-commerce. Planning and executing full Google Ads strategies and digital presence for each client.

HealthcareEdTechReal EstateLead GenE-commerce
Jul 2023 – Aug 2025

Google Ads Specialist

Google · Gurugram, India

Googler

Worked within Google's own ads process — managing large-scale advertiser portfolios, implementing campaign strategies, and directly impacting client ROI. Built deep platform expertise from inside the world's largest advertising platform.

Large-Scale PortfoliosPlatform ExpertiseCampaign Strategy
May 2021 – Jul 2023

Co-Founder

Digital Bharati · India

Co-founded a performance marketing agency — built campaign infrastructure, client relationships and reporting frameworks from scratch.

Agency FoundingClient RelationsCampaign Infrastructure
Nov 2019 – Apr 2021

Manager — Digital & Design

Noida. India

Led digital marketing and design, overseeing paid media, brand identity and web presence.

Paid MediaBrand IdentityWeb Presence
Nov 2016 – Oct 2019

Assistant Manager — Digital & Design

Noida. India

Managed digital campaigns, performance tracking and creative design for a growing consumer brand.

Digital CampaignsPerformance TrackingCreative Design

Qualifications

Certifications & Platforms

Verified credentials across the full Google ecosystem and beyond.

🏅

Google Ads Search Certified

Google · Verified

📈

Google Analytics Certified

Google · GA4 · Verified

⚡

Performance Max & Shopping

Platform Expertise

🎥

Video & YouTube Ads

TrueView · Shorts · Demand Gen

🖥️

Meta · TikTok · Snapchat

Cross-Platform Paid Media

⚙️

GA4 + Google Tag Manager

Advanced Tracking & Attribution

Let's Work Together

Ready to grow
your brand?

Whether you're scaling an existing account, entering a new market, or rebuilding your Google Ads strategy from scratch — I'm here.

📧 Discuss Your Strategy Connect on LinkedIn
✉️
Email
ankit.jalla@yahoo.com

Best for detailed project briefs. I respond within 24 hours.

💼
LinkedIn
linkedin.com/in/ankitjalla

Connect professionally and view my complete work history.

📍
Location
Noida, Uttar Pradesh, India

Available for remote work globally and on-site in Delhi NCR.

⚡
Specialisations
Healthcare · EdTech · Real Estate · IT · Entertainment · Travel · Hospitality · E-Commerce

Open to all industries and markets.